Privacy policy

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from thebabyhaven.co.uk ("the website").

Personal Information We Collect

When you visit the website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the website, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the site, and information about how you interact with the site. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
  • Log Files: Track actions occurring on the website and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the site.

Additionally, when you make a purchase or attempt to make a purchase through the website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and any other accepted payment types), email address, and phone number. We refer to this information as "Order Information."

When we refer to "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information we collect to fulfill orders placed through the website (including processing your payment information, arranging for shipping, and providing invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen orders for potential risk or fraud; and
  • Provide you with information or advertising related to our products or services, in line with the preferences you’ve shared with us.

We use the Device Information we collect to help screen for potential risks and fraud (in particular, your IP address) and to improve and optimize our website (e.g., by generating analytics about how our customers browse and interact with the site and assessing the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your data as described above. For example:

Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information we receive, or otherwise protect our rights.

SMS Marketing Terms

By signing up for our text marketing and notifications, you agree to the following terms:

  • By entering your phone number at checkout, subscribing via our subscription form, or using a keyword, you consent to receive text notifications (for your order, including abandoned cart reminders) and promotional offers. Consent is not a condition for purchase.
  • Your phone number, name, and purchase information are shared with our SMS platform, "SMSBump Inc," based in Sofia, Bulgaria, EU. This data is used to send targeted marketing messages.
  • To opt out of marketing messages, reply "STOP" to any mobile message or use the unsubscribe link provided. Standard message and data rates may apply.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you.
For more information about how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising using these links:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do Not Track

Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a UK resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the details below.

Additionally, if you are a UK resident, we process your information to fulfill contracts we might have with you (e.g., if you place an order through the website) or otherwise to pursue our legitimate business interests. Note that your information will be transferred outside the UK, including to Canada and the USA.

Data Retention

When you place an order through the website, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Minors

The website is not intended for individuals under the age of 18.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@thebabyhaven.co.uk or use the Contact Us tab.